A Day in the Life

 Looking back at everything I've learned over the course of this class I can definitely say that this was one of the books worth buying. While there were a couple of issues that I had with the book I think that it definitely did its job with explaining the foundation of leveraging social media as a marketing tool and how to do so with each prominent platform. I liked that the book gave an in depth look into the demographics of the users for each platform. While I don't remember every piece of information from those sections but being able to get an overview of who is on each platform was very insightful. I also liked how it went through how to navigate the marketing and advertising options on each platform and explained and gave examples on how best to utilize them. While the book was very informative it was also repetitive, and I sometimes found myself getting quickly bored with the chapter because it was so similar to the previous ones. While the information was good it was h...

 The much-needed break has come and gone quicker than I expected it to. While there was definitely a lot of homework that didn't get done until the last minute, I still really enjoyed my break and was able to be productive in other ways. I also got to see most of my family for the holiday in between shifts at work and attempts at being productive.  I was able to work quite a bit over break and even though it felt like I wasn't really on break because of it I'm happy that I got to save up some money so I can focus on finals over the next couple of weeks. Although, the downside of working so much was that I convinced myself that I was too tired to get my homework done. All of which was finished either Sunday night or Monday morning. On the bright side of procrastination, I freaked out and did some more homework than I needed to so now I'm a little ahead which is a good feeling.  Living just down the road I didn't go home very much for break. But when my family did get...

 While many social media channels are focused on promoting entertainment material, LinkedIn focuses on connecting professionals and providing a platform for networking and development. Even though this is the primary purpose of LinkedIn it doesn't diminish the marketing opportunities that are available to businesses. In addition to gaining sales leads LinkedIn can also build substantial relationships with both employees and customers.  Because of the professional nature of the platform many see it as a credible source of information amongst the sea of fake news. This is in part because of how closely involved it is with the Wall Street Journal and Forbes. This is just one of the many uses that LinkedIn offers. Many say that in additional to being educational and informative it is inspiring, and assists will skill development.  To properly use LinkedIn to your advantage you can utilize one or several different types of pages. A company page is where users will learn about ...

 Besides this past weekend being Hallo-weekend, it was also Ohio Northern's Homecoming weekend! To capture the events of Homecoming we were all required to pick an event and live tweet throughout its duration. While I wasn't able to attend much of the Homecoming festivities, I was able to make the ONU Chamber Orchestra concert. On Saturday, I had work until five but luckily the concert didn't start until 7:30. Since I was already in town, I was able to pick up my younger brother and take him to the concert with me! He plays the cello and trumpet in high school and went to the ONU Summer Music Camp this past summer, so he was excited to come and see the concert. I was nervous that the concert was going to fill up as fast as the choir one did so we got there a little bit earlier than we needed to. Even so, it gave us time to buy tickets and talk our energy out before the concert started.  Looking at the program I was a little nervous as to how long the concert would be, but i...

Time really has flown by in my first semester of college. On the flip side, I feel like six weeks until the end of the semester is so far away! The idea of scheduling for classes on Monday is absolutely mind blowing and I'm just praying that all of the classes that I want to take are still available by the time I'm able to register.  While I am excited for the academic side of things, I am not excited about the cold weather that looms in the near future. I've enjoyed my walks across campus to get to my classes but I'm slowly starting to dread them more and more. While I am enjoying the few warm days that we have left I know that once that first snow hits it will be really hard to convince myself to leave the comfort of my bed and make the long trek across campus.  Luckily, Thanksgiving break is coming up, so I won't have to worry about walking out in the cold for a week. I haven't decided if I'm going to go home for the entire break or not, but I do know tha...

 I have definitely done these chapter blog posts out of order but seeing as I've already created a post about X I'm going to write this one about Pinterest. I personally prefer to use Pinterest to collect aesthetics and create mood boards rather than look for specific products or connect with brands. However, after reading the chapter over Pinterest and completing our Pinterest assignment I found that the platform has not only become increasingly beneficial for businesses but also for shoppers. I really appreciate the unique angle that Pinterest offers for its users when determining what products to buy. I think that the ability to imagine certain products in different aesthetics and environments is a huge factor as to why Pinterest can be such a lucrative platform. I know that I've scrolled through Pinterest and seen multiple different pins of the same product but have only saved the one that fit the aesthetic that I was looking for.  I think it is slightly absurd how many...

Many users use Snapchat as a form of communication and to stay up to date with friends. While this sounds like most other social media platforms there are some substantial differences. Snapchat users mainly communicate by sending pictures or short videos to each other or by posting to their stories. On a larger scale users can post to location stories or create Snapchat Reels if they want to share experiences with more people. Because communication on Snapchat is more personal companies have found creative ways to market. Companies can create their own stories that users can subscribe to for entertainment or insights. This is a great way to engage both current and potential audiences as Snapchat's algorithm will suggest your content to users with similar interests.  Another way that companies have promoted their brand or products is through AR filters through Snapchat's camera function. Besides just being able to add a filter users can also try on products such as lipstick, gla...