Chapter 3: 2 Acronyms that Could Make or Break Your Social Media Marketing Plan
Social media has become the bread and butter of the marketing world. With so many users and demographics that are reachable on social media it seems almost impossible to ignore the potential that these platforms hold. But just posting on social media isn't enough. Companies spend billions of dollars every year on social media marketing and advertising to push their products to consumers. To do this effectively companies develop social media marketing plans that are contrived from several different methods and strategies. Often, the marketing tactics will change for each platform, but a consistent tone is often established for the brand across all platforms. If you're not sure where to start when it comes to developing a social media marketing plan there are two acronyms that can help you get started. The first is S.W.O.T. and the second is S.M.A.R.T. S.W.O.T. stands for strengths, weaknesses, opportunities and threats. Many businesses use this acronym in determining both t...