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Review: Essentials of Social Media Marketing

 Looking back at everything I've learned over the course of this class I can definitely say that this was one of the books worth buying. While there were a couple of issues that I had with the book I think that it definitely did its job with explaining the foundation of leveraging social media as a marketing tool and how to do so with each prominent platform. I liked that the book gave an in depth look into the demographics of the users for each platform. While I don't remember every piece of information from those sections but being able to get an overview of who is on each platform was very insightful. I also liked how it went through how to navigate the marketing and advertising options on each platform and explained and gave examples on how best to utilize them. While the book was very informative it was also repetitive, and I sometimes found myself getting quickly bored with the chapter because it was so similar to the previous ones. While the information was good it was h...

Textbook Chapter 12

    Wow! Blogging is a whole other animal, and I had no idea the effort, time, or thoughtfulness that it took to write a blog. I also never realized how useful or abundant they were. For years I've been reading blogs for research or just general information without realizing that I was actually looking at a blog. While I did check the facts and inquire about statements that seemed biased, I never really thought more about the type of article that I was looking at.      If we're being totally honest, I didn't think that blogging would be that hard when we were first assigned it. I thought it would be quick and easy to write a blurb about my day and get it over with. However, after reading this chapter and attempting to write blogs myself it has become much more apparent that it can be quite a difficult task. Learning about how to create a captivating title, keeping it short and sweet and the amount of teamwork that goes into each blog post in insan...