A Day in the Life

 Looking back at everything I've learned over the course of this class I can definitely say that this was one of the books worth buying. While there were a couple of issues that I had with the book I think that it definitely did its job with explaining the foundation of leveraging social media as a marketing tool and how to do so with each prominent platform. I liked that the book gave an in depth look into the demographics of the users for each platform. While I don't remember every piece of information from those sections but being able to get an overview of who is on each platform was very insightful. I also liked how it went through how to navigate the marketing and advertising options on each platform and explained and gave examples on how best to utilize them. While the book was very informative it was also repetitive, and I sometimes found myself getting quickly bored with the chapter because it was so similar to the previous ones. While the information was good it was h...

 Instagram is an extremely popular social media platform that has become a great marketing tool for many businesses. Approximately 71% of businesses in the United States utilize Instagram for the benefit of their business. Additionally, 90% of Instagram users follow a business and a majority look on Instagram for their online purchases. But besides the amount of reach that Instagram can provide what other benefits can come from an Instagram business account? 1. Instagram Professional Dashboard     The Instagram Professional Dashboard offers a plethora of tools that can help you manage and promote your business account. After adding information such as your business hours, location and contact information you can then utilize features such as Instagram Shopping, Branded Content features and promotions. Experimenting with these features will help you find the most effective mix for your business. 2. Post Versatility     Instagram offers a variety of post type...