A Day in the Life

 While our textbook and the in-person classes did teach me a lot about the inner workings of each different social media platform the Simternship taught me about the application of those ideas. It also taught me a lot about strategizing and just how effective paid advertising and influencer marketing can be.  Over the course of the semester, we were supposed to complete 12 "weeks" of the Simternship, spacing them out and adjusting our strategy as we moved through the book. While I started off doing one week at a time, I found that strategy extremely difficult and time consuming. Yes, it was nice that I didn't have to sit down and do everything all at once, but I did find myself struggling to remember my previous strategies and what my goals were. Eventually the deadline approached, and I was forced to complete the rest of the modules all at once. Oddly enough, this made the process a lot easier as I could remember what I had done and more effectively adjust my strategy. A...

 I never thought that I would be participating in a simulation internship for a grade but here I am! Honestly, I've enjoyed it a lot more than I expected but I know that I could definitely be doing better. After seeing the results from the first round I was a little discouraged, but I took my performance into consideration and have identified three things that I can do better continuing in this Simternship.  1. Post, Post, Post! The first round I did not post nearly enough! There is enough content to keep those posts flowing across multiple different platforms. In addition, once you've purchased specific content you have access to it for future posts. Posting multiple times a day or week across multiple platforms will increase your engagement and overall revenue.  2. Analyze Post Success Not Just Platform Success While it is important to keep track of which platforms generate the greatest return on investment you also need to keep track of which posts are performing the b...