Chapter 6: Marketing with X (Twitter)
Not having X myself, I was interested to learn how effective the platform when it comes to marketing. I think one of the biggest things that sets X apart from other platforms is the customer relations aspect that it carries. X provides multiple different ways for businesses to connect with their customers in both lighthearted and professional ways. 1. Questions and Polls A quick and easy way to get feedback from your customers, polls provide an easy platform to ask questions. When posting a poll, you are offering multiple options for your followers to vote for and getting their responses in real time. To boost engagements with your poll you can always add a humorous component but be aware that this could blur your data. 2. X Chats To host an X chat you just choose a specific time and day as well as a pre-defined hashtag that will then link posts together in a thread. This is an excellent opportunity for brands to show that they are exp...