A Day in the Life

     While many of us are already on Facebook with our own personal accounts there is still so much to learn! The vast tools and tricks are only amplified when dealing with a business Facebook account. If you deal with any level of social media marketing, whether you rely on organic reach or pay for target ads, then you need to know how to fully utilize Facebook as an advertising platform.      Why is Facebook so important? Besides being the most popular social media platform Facebook has an average of 2.9 billion users every month and generates an ad revenue of $48.68 billion. The platform offers wide access to consumers with 70% of users visiting the platform once a day and 49% of users visiting multiple times a day. Those numbers don't include how long users spend on the Facebook each time they visit. Because there is so much opportunity for reach Facebook is a must-have in your social media marketing mix. Below are a couple of things that you can do to ...

 Social media has become the bread and butter of the marketing world. With so many users and demographics that are reachable on social media it seems almost impossible to ignore the potential that these platforms hold. But just posting on social media isn't enough. Companies spend billions of dollars every year on social media marketing and advertising to push their products to consumers.  To do this effectively companies develop social media marketing plans that are contrived from several different methods and strategies. Often, the marketing tactics will change for each platform, but a consistent tone is often established for the brand across all platforms. If you're not sure where to start when it comes to developing a social media marketing plan there are two acronyms that can help you get started. The first is S.W.O.T. and the second is S.M.A.R.T. S.W.O.T. stands for strengths, weaknesses, opportunities and threats. Many businesses use this acronym in determining both t...

Growing up when social media was really beginning to boom, I was always warned about the negative impacts that social media can have on your life. How nothing ever truly disappears and no matter how small something may be it can always come back to bite you. However, as I've become more active on social media, I've realized how important it can be to have a social media presence. Which is exactly the point that this chapter makes. Make no mistake, no social media presence could debatably be better than a terrible one. This chapter goes into depth on how to properly curate a positive and professional social media presence. It reviews different practices and mindsets that you can utilize to put yourself in the best light for potential employers.  Build Your Brand  Platform You need to determine what platforms are appropriate for your personal use and your professional use. Platforms such as LinkedIn and X (Twitter) are typically used when creating a professional social media pre...