Chapter 4: The Basics of Facebook
While many of us are already on Facebook with our own personal accounts there is still so much to learn! The vast tools and tricks are only amplified when dealing with a business Facebook account. If you deal with any level of social media marketing, whether you rely on organic reach or pay for target ads, then you need to know how to fully utilize Facebook as an advertising platform. Why is Facebook so important? Besides being the most popular social media platform Facebook has an average of 2.9 billion users every month and generates an ad revenue of $48.68 billion. The platform offers wide access to consumers with 70% of users visiting the platform once a day and 49% of users visiting multiple times a day. Those numbers don't include how long users spend on the Facebook each time they visit. Because there is so much opportunity for reach Facebook is a must-have in your social media marketing mix. Below are a couple of things that you can do to ...