A Day in the Life

 Looking back at everything I've learned over the course of this class I can definitely say that this was one of the books worth buying. While there were a couple of issues that I had with the book I think that it definitely did its job with explaining the foundation of leveraging social media as a marketing tool and how to do so with each prominent platform. I liked that the book gave an in depth look into the demographics of the users for each platform. While I don't remember every piece of information from those sections but being able to get an overview of who is on each platform was very insightful. I also liked how it went through how to navigate the marketing and advertising options on each platform and explained and gave examples on how best to utilize them. While the book was very informative it was also repetitive, and I sometimes found myself getting quickly bored with the chapter because it was so similar to the previous ones. While the information was good it was h...

     While many of us are already on Facebook with our own personal accounts there is still so much to learn! The vast tools and tricks are only amplified when dealing with a business Facebook account. If you deal with any level of social media marketing, whether you rely on organic reach or pay for target ads, then you need to know how to fully utilize Facebook as an advertising platform.      Why is Facebook so important? Besides being the most popular social media platform Facebook has an average of 2.9 billion users every month and generates an ad revenue of $48.68 billion. The platform offers wide access to consumers with 70% of users visiting the platform once a day and 49% of users visiting multiple times a day. Those numbers don't include how long users spend on the Facebook each time they visit. Because there is so much opportunity for reach Facebook is a must-have in your social media marketing mix. Below are a couple of things that you can do to ...

 Social media has become the bread and butter of the marketing world. With so many users and demographics that are reachable on social media it seems almost impossible to ignore the potential that these platforms hold. But just posting on social media isn't enough. Companies spend billions of dollars every year on social media marketing and advertising to push their products to consumers.  To do this effectively companies develop social media marketing plans that are contrived from several different methods and strategies. Often, the marketing tactics will change for each platform, but a consistent tone is often established for the brand across all platforms. If you're not sure where to start when it comes to developing a social media marketing plan there are two acronyms that can help you get started. The first is S.W.O.T. and the second is S.M.A.R.T. S.W.O.T. stands for strengths, weaknesses, opportunities and threats. Many businesses use this acronym in determining both t...