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Textbook Chapter 2: 10 Things to Improve Your Personal Brand

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Growing up when social media was really beginning to boom, I was always warned about the negative impacts that social media can have on your life. How nothing ever truly disappears and no matter how small something may be it can always come back to bite you. However, as I've become more active on social media, I've realized how important it can be to have a social media presence. Which is exactly the point that this chapter makes. Make no mistake, no social media presence could debatably be better than a terrible one. This chapter goes into depth on how to properly curate a positive and professional social media presence. It reviews different practices and mindsets that you can utilize to put yourself in the best light for potential employers.  Build Your Brand  Platform You need to determine what platforms are appropriate for your personal use and your professional use. Platforms such as LinkedIn and X (Twitter) are typically used when creating a professional social media pre...