A Day in the Life

 Instagram is an extremely popular social media platform that has become a great marketing tool for many businesses. Approximately 71% of businesses in the United States utilize Instagram for the benefit of their business. Additionally, 90% of Instagram users follow a business and a majority look on Instagram for their online purchases. But besides the amount of reach that Instagram can provide what other benefits can come from an Instagram business account? 1. Instagram Professional Dashboard     The Instagram Professional Dashboard offers a plethora of tools that can help you manage and promote your business account. After adding information such as your business hours, location and contact information you can then utilize features such as Instagram Shopping, Branded Content features and promotions. Experimenting with these features will help you find the most effective mix for your business. 2. Post Versatility     Instagram offers a variety of post type...

 This Wednesday guest speaker Eleanor VanderMeulen, a legal tax consultant from Caplin and Drysdale, came and spoke to any interested business students. Initially, I was worried that she would be talking solely about her practice. While it is an interesting field and something that I don't know much about, I was worried that I wouldn't be able to keep up with the information that she would be sharing.  Luckily, Eleanor talked to us about her experience and time at Ohio Northern University and how we can get the most out of Ada, Ohio. She gave six key points to help us utilize our time here and set ourselves up for success after college. She had a very impressive list of accomplishments from her time in college and talked about how being involved on campus greatly contributed to her success. However, she also talked about where she fell short and disappointed herself and others. She told us how she handled that disappointment, both responsibly and irresponsibly, and what she di...