Chapter 6: Marketing with X (Twitter)

 Not having X myself, I was interested to learn how effective the platform when it comes to marketing. I think one of the biggest things that sets X apart from other platforms is the customer relations aspect that it carries. X provides multiple different ways for businesses to connect with their customers in both lighthearted and professional ways. 

1. Questions and Polls

    A quick and easy way to get feedback from your customers, polls provide an easy platform to ask questions. When posting a poll, you are offering multiple options for your followers to vote for and getting their responses in real time. To boost engagements with your poll you can always add a humorous component but be aware that this could blur your data. 

2. X Chats

    To host an X chat you just choose a specific time and day as well as a pre-defined hashtag that will then link posts together in a thread. This is an excellent opportunity for brands to show that they are experts in their field and build brand loyalty by directly communicating with their customers. 

3. Account Takeovers and Going Live

    Account takeovers are a great way to utilize influencers to connect with your audience. It can also boost your company's credibility and allow you to reach new customers through your chosen influencer. Going live is also a great way to personally connect with your audience as it allows your audience to connect a person with the brand and make a genuine connection.

4. Customer Service Accounts

    Another great way to connect with your customers and meet their needs is to create a customer service account. This account is still run by your business, but its sole purpose is to hear and correct customer complaints. By utilizing this you can avoid flooding your main account with customer support issues. 

These are just a few of the features that sets X apart from other social media platforms and makes X such a valuable marketing tool in your social media marketing plan.