Chapter 5: The Benefits of Marketing with Instagram

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 Instagram is an extremely popular social media platform that has become a great marketing tool for many businesses. Approximately 71% of businesses in the United States utilize Instagram for the benefit of their business. Additionally, 90% of Instagram users follow a business and a majority look on Instagram for their online purchases. But besides the amount of reach that Instagram can provide what other benefits can come from an Instagram business account?


1. Instagram Professional Dashboard

    The Instagram Professional Dashboard offers a plethora of tools that can help you manage and promote your business account. After adding information such as your business hours, location and contact information you can then utilize features such as Instagram Shopping, Branded Content features and promotions. Experimenting with these features will help you find the most effective mix for your business.

2. Post Versatility

    Instagram offers a variety of post types to help you keep your content dynamic and engaging. Instagram Stories can help you highlight a product or sale as it only stays up for 24-hours. Instagram Reels offer the opportunity to be entertaining and fun while still advertising your brand. In addition to standard posting, you can really find the right combination to spread awareness and advertise your business. 

3. Instagram Targeting and Ad Objectives

    Once you're to the point where you're ready to pay for advertising Instagram offers targeting options that will help you reach your target audience. You can determine who sees your ads based off of demographics, geographics, behaviors, interests and more! You can also target what are called "lookalike audiences." These are audience that are similar to those that you have already defined and may be interested in your business.


While these are just three of the benefits of marketing with Instagram, they are a great place to start if you've just created or begun advertising with your account. There is no perfect advertising strategy so be sure to explore all that an Instagram business account has to offer and experiment with your options!

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