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Showing posts from November, 2023

Review: Essentials of Social Media Marketing

 Looking back at everything I've learned over the course of this class I can definitely say that this was one of the books worth buying. While there were a couple of issues that I had with the book I think that it definitely did its job with explaining the foundation of leveraging social media as a marketing tool and how to do so with each prominent platform. I liked that the book gave an in depth look into the demographics of the users for each platform. While I don't remember every piece of information from those sections but being able to get an overview of who is on each platform was very insightful. I also liked how it went through how to navigate the marketing and advertising options on each platform and explained and gave examples on how best to utilize them. While the book was very informative it was also repetitive, and I sometimes found myself getting quickly bored with the chapter because it was so similar to the previous ones. While the information was good it was h

Thanksgiving Break

 The much-needed break has come and gone quicker than I expected it to. While there was definitely a lot of homework that didn't get done until the last minute, I still really enjoyed my break and was able to be productive in other ways. I also got to see most of my family for the holiday in between shifts at work and attempts at being productive.  I was able to work quite a bit over break and even though it felt like I wasn't really on break because of it I'm happy that I got to save up some money so I can focus on finals over the next couple of weeks. Although, the downside of working so much was that I convinced myself that I was too tired to get my homework done. All of which was finished either Sunday night or Monday morning. On the bright side of procrastination, I freaked out and did some more homework than I needed to so now I'm a little ahead which is a good feeling.  Living just down the road I didn't go home very much for break. But when my family did get

Marketing with LinkedIn

 While many social media channels are focused on promoting entertainment material, LinkedIn focuses on connecting professionals and providing a platform for networking and development. Even though this is the primary purpose of LinkedIn it doesn't diminish the marketing opportunities that are available to businesses. In addition to gaining sales leads LinkedIn can also build substantial relationships with both employees and customers.  Because of the professional nature of the platform many see it as a credible source of information amongst the sea of fake news. This is in part because of how closely involved it is with the Wall Street Journal and Forbes. This is just one of the many uses that LinkedIn offers. Many say that in additional to being educational and informative it is inspiring, and assists will skill development.  To properly use LinkedIn to your advantage you can utilize one or several different types of pages. A company page is where users will learn about your busin